EuroParcs Group
‘The EuroParcs Group stands for a complete holiday experience,’ board member Andries Bruil states. ‘There are many providers of luxury holidays in the higher price segment on the one hand, and a large selection of affordable holiday homes that offer too little added value to increasingly demanding guests on the other hand. We believe that this is exactly the market playing field where Europarcs and Droomparken can make a difference through unique, innovative holiday parks and concepts that meet the wishes and requirements of all types of social groups. If we translate this vision to our resorts, this means a diverse range of recreational options ranging from the adventurous to the luxurious, an excess of facilities and amenities and, above all, a unique setting.’
Business model
Over the past 20 years, the EuroParcs Group has grown into a significant player in the development and exploitation of holiday parks, with over 10,000 holiday homes situated at 60 locations both in the Netherlands and abroad. ‘The organisation’s business model is that EuroParcs sells the holiday homes and takes care of the rental services for holiday homeowners,’ Bruil explains. ‘For holiday home buyers at Droomparken and EuroParcs, this means that when they rent out a holiday home full-time, they can opt to receive steady returns over an agreed-upon period. The financial risks for the owner are limited, and the organisation completely takes care of the rental and maintenance.
Target groups
‘Then there’s the park layout,’ Bruil continues. ‘Most holiday parks are dedicated to no more than two target groups or life stages, usually young families or the elderly. Our parks are different, which means that our guests are much more diverse. Droomparken, for instance, caters to no less than six target groups, from what we refer to as young escapists in tiny houses, to luxury and comfort-oriented midlife pleasure-seekers, and pink & silvers (age 60+) looking for a safe, sheltered holiday environment.
International expansion
The EuroParcs Group has always been present in the Belgian market as well as the Netherlands, and today is rapidly growing into an established name in Germany and Austria. The business has recently opened an office in Cologne in Germany. Each resort is situated in an atrractive area with plenty to see and do for guests. Bruil is very clear in the EuroParcs Group’s ambition: ‘We don’t only want to become the largest in Europe, but also the best. And we don’t decide who is the best; our guests do.’
Export countries: Belgium, Germany, Austria
EuroParcs Group
‘The EuroParcs Group stands for a complete holiday experience,’ board member Andries Bruil states. ‘There are many providers of luxury holidays in the higher price segment on the one hand, and a large selection of affordable holiday homes that offer too little added value to increasingly demanding guests on the other hand. We believe that this is exactly the market playing field where Europarcs and Droomparken can make a difference through unique, innovative holiday parks and concepts that meet the wishes and requirements of all types of social groups. If we translate this vision to our resorts, this means a diverse range of recreational options ranging from the adventurous to the luxurious, an excess of facilities and amenities and, above all, a unique setting.’
Business model
Over the past 20 years, the EuroParcs Group has grown into a significant player in the development and exploitation of holiday parks, with over 10,000 holiday homes situated at 60 locations both in the Netherlands and abroad. ‘The organisation’s business model is that EuroParcs sells the holiday homes and takes care of the rental services for holiday homeowners,’ Bruil explains. ‘For holiday home buyers at Droomparken and EuroParcs, this means that when they rent out a holiday home full-time, they can opt to receive steady returns over an agreed-upon period. The financial risks for the owner are limited, and the organisation completely takes care of the rental and maintenance.
Target groups
‘Then there’s the park layout,’ Bruil continues. ‘Most holiday parks are dedicated to no more than two target groups or life stages, usually young families or the elderly. Our parks are different, which means that our guests are much more diverse. Droomparken, for instance, caters to no less than six target groups, from what we refer to as young escapists in tiny houses, to luxury and comfort-oriented midlife pleasure-seekers, and pink & silvers (age 60+) looking for a safe, sheltered holiday environment.
International expansion
The EuroParcs Group has always been present in the Belgian market as well as the Netherlands, and today is rapidly growing into an established name in Germany and Austria. The business has recently opened an office in Cologne in Germany. Each resort is situated in an atrractive area with plenty to see and do for guests. Bruil is very clear in the EuroParcs Group’s ambition: ‘We don’t only want to become the largest in Europe, but also the best. And we don’t decide who is the best; our guests do.’
Export countries: Belgium, Germany, Austria