Company: FACILenjoy koffiemachines BV
entrepreneur: Maarten Ruiz en Wilma Hubertus
site: www.facilenjoy.nl

FACILenjoy koffiemachines BV

The story begins in 1991 when Maarten Ruiz opens his wholesale coffee business. Soon afterwards, he starts as an agent for the premier coffee brand Illy Caffè. Maarten opens the world’s first Illy stores with coffee and coffee machines. Branches in Zwolle, Amsterdam, Maastricht and Tilburg follow. After a stint in France, Maarten returns to the Netherlands and starts SiSTEMA espresso systems BV in 2014 with his partner Wilma Albertus. As a main supplier for The Coffee Connection from HEINEKEN, they supply barista coffee machines to hospitality companies throughout the Netherlands.

Development of Fully Automatic Machines

Maarten: “In recent years, there has been an increasing demand for fully automatic machines with a good price/quality ratio. Responding to this demand, we have developed our own trademark FACILenjoy. For recognizability, we have chosen to continue as a company under our brand name FACILenjoy from March 1, 2023.”

Relocation to Apeldoorn

Coffee has become very trendy in recent years. For instance, the Netherlands alone has more than 1,300 coffee suppliers. Supplying and maintaining associated machines is often not a core activity for these companies, and consequently they prefer to outsource this to FACILenjoy. Due to strong growth in recent years, the company moved from Harderwijk to a larger building in Apeldoorn where the company is better able to serve the rapidly growing customer base. 

Fast and Expert Service the Differentiating Factor

The customers are located throughout the Netherlands, in Belgium, and sometimes in Northern France. The reason behind the growth is the years of experience and craftsmanship, and the ability to respond quickly to customer inquiries. Maarten: “Nothing is more annoying than not being able to serve coffee. We immediately provide our customers with extensive training on how to use and maintain the machine. We tackle emergencies in most cases directly through our help and service desk. If it’s a little more complicated, we’re quickly there for onsite repair or device replacement.” 

Own Brand Coffee Machine: the FACILenjoy

SiSTEMA/FACILenjoy has been a dealer of well-known A-brands like BFC, Storm, Astoria, San Marino, Animo, Eureka, and Cunill for years. Within these brands, all types and sizes are available, from a single-cup machine to a fully automatic machine with different payment systems. The own-brand, fully automatic machine FACILenjoy is a fantastic addition to the existing range of traditional espresso machines, and for coffee suppliers, there is even the possibility to buy machines under a private label.

 

Company: FACILenjoy koffiemachines BV
entrepreneur: Maarten Ruiz en Wilma Hubertus
site: www.facilenjoy.nl

FACILenjoy koffiemachines BV

The story begins in 1991 when Maarten Ruiz opens his wholesale coffee business. Soon afterwards, he starts as an agent for the premier coffee brand Illy Caffè. Maarten opens the world’s first Illy stores with coffee and coffee machines. Branches in Zwolle, Amsterdam, Maastricht and Tilburg follow. After a stint in France, Maarten returns to the Netherlands and starts SiSTEMA espresso systems BV in 2014 with his partner Wilma Albertus. As a main supplier for The Coffee Connection from HEINEKEN, they supply barista coffee machines to hospitality companies throughout the Netherlands.

Development of Fully Automatic Machines

Maarten: “In recent years, there has been an increasing demand for fully automatic machines with a good price/quality ratio. Responding to this demand, we have developed our own trademark FACILenjoy. For recognizability, we have chosen to continue as a company under our brand name FACILenjoy from March 1, 2023.”

Relocation to Apeldoorn

Coffee has become very trendy in recent years. For instance, the Netherlands alone has more than 1,300 coffee suppliers. Supplying and maintaining associated machines is often not a core activity for these companies, and consequently they prefer to outsource this to FACILenjoy. Due to strong growth in recent years, the company moved from Harderwijk to a larger building in Apeldoorn where the company is better able to serve the rapidly growing customer base. 

Fast and Expert Service the Differentiating Factor

The customers are located throughout the Netherlands, in Belgium, and sometimes in Northern France. The reason behind the growth is the years of experience and craftsmanship, and the ability to respond quickly to customer inquiries. Maarten: “Nothing is more annoying than not being able to serve coffee. We immediately provide our customers with extensive training on how to use and maintain the machine. We tackle emergencies in most cases directly through our help and service desk. If it’s a little more complicated, we’re quickly there for onsite repair or device replacement.” 

Own Brand Coffee Machine: the FACILenjoy

SiSTEMA/FACILenjoy has been a dealer of well-known A-brands like BFC, Storm, Astoria, San Marino, Animo, Eureka, and Cunill for years. Within these brands, all types and sizes are available, from a single-cup machine to a fully automatic machine with different payment systems. The own-brand, fully automatic machine FACILenjoy is a fantastic addition to the existing range of traditional espresso machines, and for coffee suppliers, there is even the possibility to buy machines under a private label.